Brand Identity Template — 3-Page Strategic Worksheet

Strategy first, visuals later. This one-page, print-friendly worksheet helps South African nonprofits and startups capture the essentials of brand identity—so teams can align fast and brief creatives with confidence.

What’s inside (A4 PDF):

• Vision & Mission (kept short and clear)
• Values → Behaviours (turn principles into actions)
• Positioning (Classic / Only-ness / JTBD formulas)
• Messaging House (Promise, 3 Pillars, Proofs)
• Tone & Voice (principles + sliders)
• Next Steps (how to implement and get feedback)

Who it’s for: NPOs, startups, and SMEs in South Africa that need clarity for funding, sales, and consistent comms.

How to use it (3 quick steps):

1. Print or open the PDF.
2. Draft your answers with your team (aim for 45–60 minutes).
3. Use the outputs in proposals, websites, decks, and onboarding.

Good to know:

• The worksheet is free. You can leave a tip on Gumroad to support the work—thank you!
• When you download, you’ll be added to my mailing list for practical branding tips; unsubscribe anytime in one click.
• Want personal feedback or a team workshop? Book a 1:1 branding session: https://romanosboraine.co.za/contact

License: Personal and internal team use. Non-commercial sharing allowed with attribution.

Explore more free resources for NPOs & startups.